Each and every one of us is a consumer. We think about the price, the location, the nutrition or value and even parking when we pick out our goods. Big corporations follow the money and look at numbers. If the numbers start dropping, they look for ways to keep the profits the same. Understandably, this is business! Unfortunately many of those companies choose to cut wages as a quick and easy option to keep the supply up with the demand. They keep all of their factory workers (as they know they haven't got an option), their profits and even happy customers. Why are the customers happy? usually because thay saved a couple dollars or got the product quickly. But are we realizing what those couple dollars saved may really have cost?  If we start thinking about not only nutrition or value but also how these things are made (factory or street vendor? Children or adults) we will not only be smarter consumers but we will force these companies to make cuts in other areas and in order to stay competitive they will have to make the cuts somewhere else. It will all come full circle. If the money is in fair trade the big corporations will follow. You are their leader not the other way around. Think about how you would like to lead and let's be human by helping those who need to be treated fairly and by supporting those who already do - fairly and responsibly!